Free tools site after 2 months: one Hacker News post beat all SEO work combined

One developer built ToolPalace, a site with 25 free tools, and ran it solo for two months. The first month brought almost no visitors.

A missed identity-verification email from Namecheap caused the domain to be suspended, wiping out all accumulated visibility overnight. After posting on Hacker News — a popular community for developers and founders — 86 people visited in a single day, far outperforming two months of search-optimization work.

Google AdSense (ad revenue) approval is still pending. The main lesson: SEO takes far longer than expected, and a single well-placed community post can deliver more short-term traffic than months of optimization.

Key points

  • Expect zero traffic in the first weeks after launch — this is normal
  • Always check domain registration verification emails; missing one can suspend your site
  • A single Hacker News post delivered more traffic in one day than two months of SEO
  • Treat SEO as a long-term investment, not a quick traffic source
  • AdSense approval takes time — plan your timeline with a buffer
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