A solo SaaS founder stopped building and tested marketing for one week
A solo SaaS spent 7 days doing instead of product work. They sent direct messages to about 100 people on X and Reddit after finding people already talking about the problem their product solves. This took a lot of manual effort, but it created most of the useful conversations and likely led to the paying users.
Four Reddit posts reached about 42,000 views in total, but those views turned into fewer than expected. The also published 100 blog pages on the product website, bringing in more than 500 over 5 days. It is still too early to know whether that search traffic will become customers.
The final result was 3 paying users and more than 50 . Direct messaging does not look easy to scale, but it was the clearest short-term path to real customer contact.
Key points
- The spent one week on instead of building product .
- About 100 direct messages were sent to people on X and Reddit.
- Four Reddit posts brought about 42,000 total views, but signup was weaker than expected.
- One hundred blog pages brought more than 500 in 5 days.
- The week ended with 3 paying users and more than 50 .