Getting from the first paying customer to $1K monthly revenue

A niche product has one paying customer at $100 in . The goal is to reach $1,000 in , which means about nine more customers at the same price. Facebook is bringing in more suitable leads, but many ask for new features before they decide to pay.

Some requested features can be built in a day or two, yet the lead often disappears after that work is done. This raises the idea of using so only more committed people get access before custom work is considered. The product has also had several bugs, and those bugs may have cost two or three possible customers who lost patience and did not return.

now run every morning in to check that the core features still work. Around 50 features were built in about five weeks, so there is likely from moving quickly.

Key points

  • The product has one paying customer at $100 in .
  • The $1,000 goal needs about nine more similar customers.
  • Leads from Facebook are more qualified, but many ask for features before paying.
  • Building requested features quickly has not guaranteed that leads come back or buy.
  • Bugs may have cost two or three possible customers, so now run daily in .
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