An early SaaS founder is stuck finding the first customer

An early beta product is struggling to get its first customer. The current approach is cold DM , meaning direct messages are being sent to people who have not shown prior interest.

The main problem is not product building, but finding a real first buyer or user. The practical question is how other SaaS found their first customer.

Key points

  • The product is still in beta and has not found a first customer yet.
  • The current method is cold DM .
  • The main need is practical advice from other SaaS who already got their first customer.
  • Early customer search needs direct market contact, not only more product work.
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