Using another company’s product name inside a SaaS service
A SaaS service is being prepared to check whether a website is likely to meet the rules of major advertising before applying. The service needs to name the platform so users can quickly understand what the tool checks.
The service is independent from that platform, and the footer and terms say it is not affiliated with or approved by the platform. The concern is whether naming the platform could create problems.
Without naming the platform, the service may be hard to explain simply, and getting users may become harder. The core issue is what can go wrong when a small tool works with, checks, or builds around another company’s large platform.
Key points
- The planned SaaS checks whether a website may satisfy advertising platform rules.
- The platform name seems necessary to explain the tool clearly.
- The service already states that it is independent and not approved by the platform.
- The main concern is possible trouble from naming the platform.
- Not naming the platform could make the product harder to explain and sell.