What happened when a social media AI agent ran unattended
A small SaaS company ran a AI agent on live accounts without a person approving each step. The planned flow was to check the last posting time to avoid duplicate posts, choose a topic from the , pick an angle and audience, write the caption, create an image, and publish to Facebook and . It was also meant to read and answer new comments, pull post , save its actions to memory so it would not repeat itself, and send an email report.
On the first real run, it chose a suitable topic: early signs that an email list is becoming stale. publishing failed at first, but a retry worked and the post went live. The blog connection returned a , so the agent skipped it and used the instead.
failed on both because of metric errors, but the agent logged the problem in the report and continued instead of stopping. The email report step also had a missing SMTP setting.
Key points
- The agent ran on real Facebook and accounts without human approval during the run.
- The included duplicate-post checks, topic selection, caption and image creation, comment replies, , memory, and email reporting.
- publishing failed once, then succeeded after a retry.
- A broken blog connection and errors did not stop the whole run.
- A missing SMTP setting caused a problem in the email report step.