How to judge early retention for a new app
A gamified lifestyle app is 15 days past launch and has 32 users. The goal is to reach 100 users by day 30. There are 16 registered users who used , and 16 guest users who used the without making an account.
Registered users show 25% , 36.4% , and 31.6% stickiness. Guest users show 14.3% and 22.2% , but another guest count says 10 out of 16 guests, or 62.5%, came back on day 7, so the tracking definitions may be mixed. The app is adding about 2 new users per day, split roughly evenly between registered and guest users.
There are no yet, but the early target is 1 paid user out of 100 users, or a 1% .
Key points
- The app has 32 users on day 15, with a day-30 goal of 100 users.
- Users are split evenly: 16 registered users and 16 guest users.
- Registered users show 25% , 36.4% , and 31.6% stickiness.
- Guest retention numbers appear inconsistent, so the measurement rules need checking.
- The early target is 1%: 1 paid user out of 100 users.