Build a daily distribution habit before launch
A weak launch does not automatically mean the product is bad. Many small software products fail to get attention because the maker treats as an afterthought. Marketing should start before the product is finished and become a daily habit, not a one-time launch event.
The practical rule is to publish one piece of content per day on one channel for 90 days before judging the result. Using many channels at once is less useful than being consistent in one place. Founders who seem visible everywhere often create that effect by showing up steadily on one platform.
If the buyers are developers, the right places are where developers already read, such as Reddit, Hacker News, or developer . If the buyers are everyday consumers, businesses, creators, or shoppers, platforms are a cheap way to get attention, and the maker does not need to show their face because slideshows and can work too.
Key points
- A low-traffic launch does not prove the product is bad.
- needs to start before the product is finished.
- Publish one piece of content daily on one channel for 90 days.
- Choose the channel based on where the target buyers already spend attention.
- platforms can work without showing your face by using slideshows or .