Boring workflows can be better SaaS signals than big complaints
When looking for a software service idea, a loud complaint is not always the best signal. A stronger signal is an existing workflow that already has a name, a person responsible for it, a deadline, and a poor current process.
Examples include dispute management, , margin tracking, , vendor reviews, and . These areas may look less exciting than a big idea.
They can be more real because the business already knows the work exists and already has to do it. can start from complaints, but it may be more practical to start from boring workflows that people already run badly.
Key points
- A complaint alone may be a weak signal for a new software service.
- A stronger signal is an existing workflow with a name, owner, deadline, and bad process.
- Examples include dispute management, , margin tracking, , vendor reviews, and .
- Boring business workflows may be more sellable than flashy ideas.
- Validation can begin by finding work people already do badly, not just problems they complain about.