For a solo SaaS, coding may be the easiest part

For a developer building a software business, making the product is only the starting point. Code problems usually have clues: you can inspect records, find what broke, and fix it.

Market problems are much less clear, because a failed does not automatically explain why people ignored it. A clean, scalable product still is not a business if there is no way to reach buyers and convince them to pay.

Spending weeks on extras like before getting the is the wrong order. A may need to spend far more time on and sales than on coding, because getting someone to enter a credit card is the hardest step.

Key points

  • Building the product is only the beginning, not the whole business.
  • Technical bugs often have clear clues, while weak market response usually does not.
  • A polished product without is unlikely to become a business.
  • Do not spend too much time on nice-to-have features before the .
  • , sales, and payment can take more effort than coding.
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