A small web agency is testing an AI-first operating model
In a early case, a small web agency sells websites to local businesses. It currently has 5 clients, a few thousand euros in revenue, and relies heavily on while learning through daily work. The bigger goal is not just building websites, but finding out how AI-first agencies could operate differently from traditional agencies.
One internal system is a “company brain” inside Cursor that stores , standards, meeting notes, and client details. The aim is for that system to eventually help ship websites on its own, though it is not close to full autonomy yet. Another tool pulls and enriches company information from to decide which businesses are worth contacting.
A website checker is also being built to judge whether a company’s current site is poor, outdated, or not easy to find through search, but the results are not good enough yet. A is planned for payments, content uploads, site review, launch approvals, and change requests, with a future connection to AI agents that can ship website updates for clients. Humans would focus on sales, trust, understanding clients, and strategic decisions, while AI agents would handle research and .
Key points
- The business is still small: 5 clients and a few thousand euros in revenue.
- The agency is building a company brain in Cursor with , standards, meeting notes, and client context.
- One tool uses data to find and enrich possible .
- Another tool checks whether existing websites look poor, outdated, or hard to find through search.
- The planned split is clear: humans handle trust and strategy, while AI agents handle research and .