A niche After Effects plugin made its first $500

A motion designer turned a small problem into a plugin that earned about $500. An older script did not solve the problem well, so AI helped create a rough within a few hours. The first version was messy but usable, and it was improved over several weeks.

After using it internally with a team for a few months, it became clear that other motion designers might need the same tool. The product was then rebuilt as a cleaner plugin with a better , supported by a promo video, and launched in May. A second plugin is now in progress, and an early community preview brought in about 100 early-access signups.

The weak spot is that the sales path is not fully shown, especially the ongoing work of finding buyers and promoting the product.

Key points

  • A narrow for motion designers made about $500.
  • AI helped create the first rough in a few hours.
  • The tool was improved through internal use before public launch.
  • The May launch included a better and a promo video.
  • A second plugin received about 100 early-access signups after a community preview.
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