Cold email replies average 3.4% in 2026 benchmark
A 2026 puts the average at 3.4%. The strongest top 10% are compared as getting above 10% replies.
A simple scale is suggested: below 3% is weak, 3% to 6% is around average, 6% to 10% is above average, and 10% or more is very strong. In practical terms, getting 3 to 6 replies from 100 is roughly normal, while getting 10 or more is unusually good.
Key points
- The average is given as 3.4% for 2026.
- Top performers are described as reaching more than 10% replies.
- Below 3% is framed as weak .
- 3% to 6% is around average, while 6% to 10% is above average.
- s can use to test their , subject line, and offer.