Automating comparison pages for people close to buying

A dev tools launch missed search terms used by people who were close to buying. Searches like “X vs Y” and “best X alternatives” can matter because they happen near the final decision. Hiring a writer to create did not work well: only about 8 pages were finished in 3 weeks, the drafts felt generic, and review time became a major burden.

The result was tryserpa.com, a tool that creates drafts for product-versus- pages and roundup pages such as “best [category] tools.” The lets the operator review a draft, change it if needed, or publish it. The claimed result is roughly 40 pages produced much faster, aimed at buyers with clear .

Key points

  • include searches like “X vs Y” and “best X alternatives.”
  • The manual writing attempt produced about 8 pages in 3 weeks and required heavy editing.
  • tryserpa.com creates drafts for and roundup pages.
  • The operator can approve, edit, or publish each draft.
  • The goal is to reach buyers who already have .
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