Launching is easier than staying visible
products can get a short burst of when they launch. After one or two weeks, that often becomes quiet. Getting people to notice a product once is not the hardest part.
The harder problem is making sure new people keep discovering it over time. The open question is whether have a reliable way to keep bringing in users after launch, or whether steady public activity slowly builds momentum.
Key points
- products may get right after launch.
- Interest can fade after one or two weeks.
- is easier than ongoing discovery.
- The main challenge is bringing in users after launch.
- Consistent public activity may be needed to build momentum over time.