A pre-launch app got its first paid customer by chance

An app had been in development for two months and was planned for an August . The website, payment , and social accounts were ready, but there had been no public promotion yet. A Stripe alert suddenly showed that someone had paid.

The payment had not even been tested, and the app still had many bugs, so it was not ready for real users. The buyer found out about the project after seeing it on a screen in a coffee shop and became curious enough to pay.

Key points

  • The app had been under development for two months.
  • The planned was in August.
  • The website, payment , and social accounts were already in place.
  • A Stripe payment arrived before any public promotion.
  • The first buyer discovered the app by seeing it on a laptop screen in a coffee shop.
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