A failed app became a $199-a-month business data service
Four to five years went into collecting, cleaning, and understanding crime data from across the United States for an app. The original app was neither useful enough nor easy to sell, but the data work behind it had value of its own. That capability was turned into an API that supplies businesses with crime data and neighborhood safety information.
About one month after launch, it gained its at $199 per month. The next challenge is learning from that customer and finding a repeatable way to win customers two and three.
Key points
- The original took four to five years of crime data and cleanup work.
- The business pivot turned that work into a crime and neighborhood safety API.
- The service gained its about one month after launch.
- The first customer pays $199 per month.
- The next step is to identify the buying reason and test whether it repeats with similar customers.