Same landing page, three different AI summaries — structure is now marketing
Running the same through ChatGPT, Claude, and Perplexity produced three different product summaries. Claude focused on the dense body paragraphs, ChatGPT weighted scattered headings and meta text more heavily, and Perplexity went furthest off track, inventing a slightly different company altogether. The concern is that users may see an summary of a site before ever clicking through to it.
The fix was not a redesign but basic groundwork: a clean , one clear product description near the top, the H1 and first paragraph saying the same thing, that matches the visible copy instead of contradicting it, and (SSR) fallback for the most important content so it's readable before JavaScript runs. The information was mapped out before building the page, using the 'Plan Mode' feature in a tool called Enter Pro — a step that revealed the original page had buried its core message under decorative landing-page fluff.
Key points
- The same URL produced three different product summaries across ChatGPT, Claude, and Perplexity
- Perplexity fabricated a description resembling a different company
- Fix: clear , one obvious product description near the top, matching H1 and first paragraph
- Keep consistent with visible copy, and use SSR fallback for critical content
- Mapping out information before building the page helped surface buried messaging