Are buyers asking AI about software before searching Google?
In one firsthand buying routine, ChatGPT or now comes before Google when comparing software tools. The questions are practical, such as which tool suits a small team or which is worth testing.
It remains unclear whether AI answers have become a meaningful discovery route for software or whether this is still an uncommon habit. The practical question for product owners is whether they should track when their tools appear in those answers.
Key points
- In the firsthand comparison routine, ChatGPT and come before Google.
- The example searches involve small-team and .
- No traffic, signup, or sales numbers show how common or valuable this route is.
- Product owners are considering whether to monitor inclusion in AI answers.