Finding a useful niche for a tiny home-service software business

The plan is to use a foundation to start a small , or , for home-service companies. The main obstacle is choosing a narrow group of customers and a specific problem to solve.

Public forums and private discussion groups contain little conversation about the services these companies use or the problems they face. The central question is where to observe real customer needs and find a viable niche.

Key points

  • A foundation is being built for a small .
  • Home-service companies are the intended customers.
  • The exact customer group and problem have not been chosen.
  • Public and private online groups reveal little about these companies' services and difficulties.
  • The immediate need is to find places where real customer problems can be observed.
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