Solo web agency workflow: AI builds sites, email automation finds clients
Running a web agency has gotten much easier, the claim goes. A few years ago it took designers, developers, and outreach staff to keep things moving; now one person can handle nearly all of it. AI builds the websites while keeps bringing in new leads, so the operator's job shrinks down to selling and onboarding clients — building the site itself is no longer the time-consuming part.
The core of this workflow is targeting businesses that already have a website, not ones without one. A tool called Swokei is used to find leads, add them to campaigns, and run automated website analysis. It turns issues like outdated design, unstructured layouts, poor mobile , slow loading speeds, and weak SEO into personalized, ready-to-send outreach emails.
Multiple campaigns run at once, and when a business interested in a redesign replies, the operator calls them and says a free draft of their new website is already made, then books a to walk through it.
Key points
- Solo agency model: AI builds the site, drives
- Targets businesses that already have a website, not ones without one
- Swokei used for lead discovery, website analysis, and personalized outreach emails
- When a lead replies, the pitch is a free draft website already made, followed by a call and a
- Multiple outreach campaigns run simultaneously while waiting for replies