Old-school SEO tactics that still work in the AI Overview era
Even now that and ChatGPT have changed how people search, a set of long-standing basic SEO tactics still gets results. Easier tactics include writing for products a is already evaluating (Product A vs Product B, or 'Product A alternatives'), and writing 'best tools' listicle posts after checking what information existing top-ranking pages are missing and filling that gap. Updating old content matters too — refreshing outdated examples, , statistics, links, and recommendations rather than only publishing new posts.
Strengthening by connecting every new post to relevant older pages (and vice versa) is another recommended habit. On backlinks, getting free ones from relevant platforms and can help send early signals to s, but it's important to check a site's traffic and reputation before submitting, since some low-quality platforms can hurt more than help.
Key points
- Write for products your audience is already evaluating (Product A vs B, or alternatives)
- For 'best tools' listicles, check what existing top-ranking pages are missing and fill that gap
- Connect new posts to relevant older pages to strengthen
- Regularly refresh old content's examples, , statistics, and recommendations
- For backlinks, favor relevant platforms/ and check their traffic and reputation before submitting