MCP may work better than adding an AI button to your software
Adding a prominent AI chat button to software can annoy users and still work poorly. A powerful AI model is expensive to run, so the business must either raise its prices or use a cheaper, weaker model.
Customers may already pay for ChatGPT, Claude, or Gemini, where they have stronger models, a familiar chat screen, previous conversations, and remembered information. A better approach may be to offer an API that lets customers use the service from the AI chat they already prefer.
MCP provides a common way to make this connection and handle . It can be awkward and overly complex, but the major s support it.
Key points
- Running a powerful AI model inside a service can sharply increase costs.
- Keeping prices low may force the business to use a weaker model.
- Customers may prefer an AI chat that already knows their conversations and ps.
- An API can make service features available inside an external AI chat.
- MCP standardizes the connection and handles .