Low trust blocks early customer talks for a new business tool
A local family business records customer interactions in paper logs and sends order details to its staff through sticky notes and WhatsApp messages. Its small customer base makes this scattered process manageable for only a limited number of clients, but the workflow already shows clear inefficiencies.
Talks with several other small businesses found similar problems, leading to a hypothesis that larger companies face even greater difficulties. The planned (SaaS) is therefore aimed at medium-sized and larger businesses.
Reaching those companies is difficult because they fear that discussing their could expose trade secrets. The unknown team and its limited industry experience create another trust barrier, although it has exposure through the family business.
Key points
- Customer records are kept on paper, while order details move through sticky notes and WhatsApp.
- Similar inefficiencies appeared in several small businesses, but the larger-company problem remains a hypothesis.
- The intended customers are medium-sized and larger businesses.
- Fear of leaking trade secrets makes target companies reluctant to discuss their .
- Low name recognition and limited industry experience make earning trust harder.