When to stop waiting for inbound and start outbound
SaaS companies can get customers through content, SEO, , and . These inbound channels can work, but they often need time before results build up.
At some point, waiting for people to discover the product may not create enough growth. Founders then face the decision to start outbound, which means actively reaching out to possible customers.
The trigger could be a revenue milestone, a growth plateau, or the realization that customers are not arriving fast enough on their own. The main issue is whether outbound started too early, too late, or at the right time.
Key points
- Content, SEO, , and are inbound ways to get customers.
- Inbound can work, but it usually takes time to build momentum.
- A growth plateau or weak customer flow can be a signal to try outbound.
- Outbound means actively contacting likely customers instead of waiting for them.
- Solo SaaS operators need to balance patient with direct customer search.