Should a solo founder hire a content agency at $2k MRR?
A B2B SaaS business has reached $2,000 in MRR with 11 customers. The product is real, customers are staying, and the main problem is getting more buyers. The founder writes about one article per week, and some articles show up for narrow search terms, but they are bringing almost no demo requests.
A agency would cost $5,000 to $7,000 per month, which is more than the current monthly revenue and could burn cash for 2 to 3 months before any improvement appears. The other option is to keep writing alone for another 6 months and save money. The deeper issue is not just publishing more articles.
The real gap is not knowing which kind of content matches and leads people to request a demo.
Key points
- The business has $2,000 in MRR and 11 customers.
- Retention is good, but is the bottleneck.
- Current articles rank for some narrow search terms but produce almost no demo requests.
- A content agency would cost $5,000 to $7,000 per month, above current revenue.
- The main unanswered question is which content matches and drives demos.