Why skipping startup idea validation is risky
means checking whether real customers have the problem and may pay for a solution before building the product. Many know they should first, but building the product feels more attractive than talking to customers. can be especially tempted to start coding because making things is what they are good at.
Across multiple startup experiences over the past decade, has repeatedly been painful and difficult. That pain may itself be a real opportunity, because many struggle with the same step. In one startup, a spent three months companies and asking open questions about people’s workday, tasks, and frustrations.
He changed markets twice while searching for a stronger problem.
Key points
- checks real customer need before the product is built.
- often skip because building feels more enjoyable.
- are especially likely to start coding too soon.
- One spent three months companies to learn about real work problems.
- Changing markets can be part of finding a problem that is worth solving.