Habit app launch shows rejections, delay, and positioning
Lives is a habit app that calls users back when they need help staying on track. The app went through three s before launch, and the planned June 1 launch date was missed. A major decision was when to stop adding and release the app.
The product is built around the idea that many habit apps make people quit by resetting a streak to zero after one missed day. Lives tries to stand out in two ways. First, a personal calls users to check in on their goals.
Second, the app uses a that measures how quickly someone returns after breaking a streak, instead of only showing a simple win-or-lose streak count.
Key points
- Lives is a habit app that can call users to keep them accountable.
- The app had three s before launch.
- The planned June 1 launch date was missed.
- The main product angle is avoiding shame from broken streaks.
- Its two differentiators are an and a .