For B2B SaaS, polite interest is not proof people will pay
A customer-facing tool is being built for home service es. Instead of calling right away for an estimate, homeowners answer a few questions and receive a rough budget range first. The goal is to filter out people who only want the lowest price and help es spend less time on estimates that are unlikely to become paid jobs.
The product work is going well, but and sales are difficult. Somors quickly understand the value, while others feel their estimate process works well enough or do not see the issue as worth solving. The main challenge is finding out whether the problem hurts enough for small es to pay, what to ask during , and how to separate polite interest from real .
The priority is not praise for the idea, but finding the weak points before spending more time building it.
Key points
- The product targets home service es that spend time giving estimates.
- Homeowners would answer questions first and get a rough budget range before calling.
- The tool aims to reduce time spent on low-quality leads.
- Somors understand the value, while others do not see a serious problem.
- The core sales question is whether interest turns into real willingness to pay.