Finding early app testers when communities ban promotion
An app has been launched for trade workers in New Zealand, such as plumbers, electricians, and painters. The main problem is that these workers do not like being sold to out of nowhere. Online groups for these trades on Reddit, Facebook, and similar places also ban anything that looks like promotion.
That leaves the maker without a clear way to get real people to try the site and say whether they actually like it. Offline , such as handing out flyers near Bunnings, is being considered as a .
Key points
- The app targets New Zealand trade workers.
- The target users are likely to resist unexpected sales pitches.
- Relevant Reddit and Facebook groups ban promotional posts.
- The maker needs real testers to judge whether the site is useful.
- Offline is being considered because online channels are blocked.