A solo SaaS founder is trying to find the first real clients

An early SaaS founder has built an for HVAC companies, and the product already works. The main problem is finding the first small group of paying clients. The founder wants to know which channels are actually bringing in customers now, including paid ads, free , and organic methods.

The goal is to avoid spreading time across many channels that only partly work. Failed channels matter too, because skipping dead ends can save time and effort.

Key points

  • The product is an SaaS.
  • The are HVAC companies.
  • The founder is looking for the first handful of paying clients.
  • Paid, free, and organic client-finding channels are all being considered.
  • The founder wants to avoid wasting effort across too many weak channels.
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