Finding the first customers when selling to founders
Early SaaS teams often hear the same advice: talk to customers, publish content, , and do . The harder question is where real first conversations come from when the target buyers are startup founders, SaaS founders, CTOs, or product teams. Website visits, , and likes do not count if they do not lead to people who seriously care about the product.
Getting many people to look is easier than earning trust from the right person. The practical question is where the first 10 customers came from, and what should change if starting from zero again.
Key points
- Real conversations matter more than traffic, views, or likes.
- The target buyers are founders, SaaS founders, CTOs, and product teams.
- Common advice includes customer talks, content, , and .
- Getting is easier than getting trust from the right person.
- The first 10 customers are the useful case study, not the first big audience spike.