App builders learn that finishing the product is not enough

Two turned an app idea into a working product first. They completed research with a PhD, a , a backend, login, streaks, , payments, , and other s. The app is called BrainingUp, and they were highly excited about it.

But it only has a few users. Even a valuable in-app reward means little if people do not know the app exists. They have now started making posts, Facebook posts, and basic content.

They also recognize that they know very little about . They are unsure whether to push themselves or find someone with real experience, and they worry that AI advice could send them in the wrong direction and waste money.

Key points

  • The product was built with many expected app features already included.
  • The main problem is not missing features, but very low awareness.
  • The team has only a few users after launch.
  • They have started posting on , Facebook, and other basic content channels.
  • They are deciding between learning themselves and hiring outside help.
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