A nutrition tracking app gets its first waitlist signup

Micrology is an app for so people can work toward looking and feeling better. Its pitch is that people may not need to spend large amounts on multivitamins, skincare products, or facial massage tools if they understand and manage their nutrition better.

The app currently includes about 25 goals, with more planned. Those goals are based on ideas such as how much of a micronutrient a person gets, how well the body absorbs it, and when it is taken.

A hair-related problem, linked to low , helped shape the product idea. The app is expected to launch on the soon, and it is collecting signups before release.

Key points

  • Micrology tracks to help users improve how they look and feel.
  • The product positions nutrition as an alternative to spending heavily on supplements and skincare products.
  • It currently has about 25 goals, with more planned.
  • The goals consider micronutrient amount, absorption, and timing.
  • The app is not live yet and is collecting signups before its launch.
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