How a small tool reached its first 50 customers with no ads
The first 50 customers came from Reddit without any ad spend. The product was a small publishing schedule tool for , based on a problem the maker personally had.
During the first month, posts in the most obvious content creator kept getting removed. A decent karma score and genuinely useful writing did not prevent removals.
The main problem was that the most relevant-looking communities were also the most tightly moderated, and were often treated as spam. The approach changed after finding reoogle.com, which helped identify active where real discussions still happened but the were no longer very present.
Key points
- The first 50 customers came through Reddit with no ad budget.
- The tool helped manage publishing schedules.
- Posts in the most obvious were repeatedly removed.
- Having karma and useful content did not solve the problem.
- reoogle.com helped find active with less-present .