Find the paying channel before quitting short videos
A small app was built from a personal problem without prior validation, and the first arrived 1.5 months after launch. Two more subscribers joined a week later, then one more two days after that, bringing the current count to 4 s. Short videos on TikTok and Instagram have been tested with quick demos and reaction-style content, but the results seem limited to modest view counts above about 200 views.
feels slow even with , blog posts, and keyword work. have started recommending the app, and every paying customer so far came through that path. Reddit likely contains the right audience, but direct marketing there is difficult and can lead to bans.
Paid ads are being considered only for places that already show real activity or traffic. The core problem is not only whether to keep making short videos, but that the main customer group and its best channel are still unclear.
Key points
- The app reached its first 1.5 months after launch and now has 4 s.
- Short videos on TikTok and Instagram have produced some views but no clear paid customer flow yet.
- work is slow even with blog posts, keywords, and .
- All current came from recommendations.
- The bigger issue is finding the real customer group and where those people already spend time.