How to count users after an early app launch
A new app is 5 days into launch and has a goal of getting 100 users within 30 days. The clear signed-in user count is 12, unchanged from 3 days earlier.
At the same time, reviews are coming in and people are clicking the download button on the website. The app also shows 64 , but some of those may be the founder’s own test activity before moving over user data.
The main question is whether people who enter as guests, without using , should count toward the 100-user goal. Another problem is how to persuade s to create an after they already chose the guest path.
Key points
- The launch goal is 100 in 30 days.
- The current signed-in user count is 12 after 5 days.
- There are 64 , but some may be test activity by the founder.
- , , accounts, and repeat use should be tracked separately.
- s are more likely to create an account when sign-in gives them a clear benefit.