A solo SaaS builder is stuck waiting for the first customer

After three months of work, a SaaS product for calling bots with CRM is ready enough to start selling. has begun through to a targeted niche, plus posting. Google and are being held back until the first customer signs up.

The main questions are how long it usually takes to get a first customer, what to do while waiting, and whether starting another project is a good idea. The deeper problem is impatience and fatigue after several intense months of building, with waiting now feeling like wasted time.

Key points

  • The product is a SaaS that combines calling bots with CRM.
  • Three months of building have led to a first-customer search, not a clear sale yet.
  • Current includes and posting for a targeted niche.
  • Paid ads on Google and Meta are planned only after the first customer arrives.
  • The main tension is whether to keep selling, wait, or start another project.
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