A zero-budget consumer app tests TikTok as its first growth path
A B2C iOS app launched two days ago and needs an early way to find users without . Its builder has 17 years of development experience and about 6 years in engineering leadership, most recently as an engineering manager at Amazon. They left that job to build something of their own.
Before this app, they spent about three months building a product, but it did not work because the was weak, the market was not a good fit, and building the product was only one part of the work. The current app has no funding, so ads, agencies, , and paid growth are off the table. The main available resource is time.
The plan is to post 3 to 5 TikTok videos every day for the next three months. Current videos get about 80 or more views each, which is too early and too little data to judge. The goal is to test different hooks, formats, and angles until something starts to work.
Key points
- The app is a newly launched B2C iOS app with no budget.
- A previous attempt failed because , market fit, and were weak.
- The current plan is to post 3 to 5 TikTok videos per day for three months.
- Each video is getting about 80 or more views so far, but the data is still too early to trust.
- The practical goal is to test hooks, formats, and angles until a repeatable message works.