Login trouble turned out to be failed password reset emails
A wave of customers could not log in because emails were landing in spam after a change. The login system itself was not the problem. The real failure was a quiet drop in delivery.
That changed the way services should be judged. The most important checks are whether the service warns you when delivery falls, whether uses a separate from , and how quickly a email actually arrives. A missing receipt creates a support ticket, but a missing can lock a customer out and make the whole app look broken.
Transactional-focused providers may look boring, but their matters more than small feature differences when customer trust is at stake.
Key points
- emails going to spam can look like a login outage.
- A small change can quietly hurt email delivery.
- tools should alert you when delivery drops.
- Keeping separate from can reduce risk.
- Fast delivery protects trust and reduces .