Using app review downtime for local interview marketing
Ali Alchaddad, a 17-year-old founder, is waiting for Apple to approve JustGoBloom, a habit- app. During that waiting period, he and his lead, Filip Ioan Mocanu, are starting early promotion in person. They are filming a series called “Interviewing Young Hustlers.” They contact ambitious local creators or find them on , then interview them and share their stories through JustGoBloom channels.
The goal is to create content without spending money on ads. The broader idea is to turn local interviews into an early audience-building loop for a product.
Key points
- JustGoBloom is a habit- app waiting for Apple approval.
- The team is interviewing local creators and ambitious young people face to face.
- The interviews become content for JustGoBloom channels.
- The approach aims to build early awareness without an ad budget.
- The practical question is whether a local content loop can help a get early users.