Google Ads can drain a small SaaS budget with bad clicks
keeps spending money on people who do not match the product being sold. The main frustration is that the advertiser must keep adding to block unwanted searches.
Even after adding hundreds of , the system still seems unable to understand the actual SaaS product well enough. looks like it should use smart to find the right buyers, but this experience makes it feel like the budget is being wasted on poor traffic.
Claude is also mentioned because accounts using it to improve ad spending may be banned. The open question is whether SaaS founders have made work without feeling like they are slowly losing money.
Key points
- can charge for clicks from people who are not a good fit for the product.
- are needed to block unwanted searches.
- Hundreds of may still not fully prevent wasted traffic.
- Relying only on ad platform can be risky for a small SaaS.
- s should test with small budgets and strict stop rules.