SaaS search traffic fell from 20K to about 6,500 clicks a month
A SaaS site first broke through a traffic stall by deleting 40% of its SEO content, which helped monthly clicks rise from 4,000 to 12,000 within 90 days. A new team later used the same SEO process and kept traffic near 20,000 clicks a month through most of 2024. The site now averages about 6,500 clicks a month.
In , daily clicks dropped from about 800 to 1,000 a day to about 200 to 400 a day. The 2024 high point is no longer visible in because the tool keeps only about 16 months of history. The suspected cause is not poor content quality, but a change in how works.
rolled out globally in late October 2024 and expanded again in May 2025, around the time the traffic drop became visible. An Ahrefs study is mentioned as part of the reasoning behind this view.
Key points
- Deleting 40% of SEO content was followed by growth from 4,000 to 12,000 monthly clicks.
- The same process helped the SaaS site stay near 20,000 monthly clicks through most of 2024.
- Monthly clicks are now around 6,500.
- Daily clicks fell from about 800-1,000 to about 200-400.
- The timing of the drop lines up with the wider rollout of .