Moving from agency work to SaaS without breaking the business
Snoika helps brands understand and improve how they appear in tools such as ChatGPT, , and Gemini. The business ran for about a year more like an agency or service company before launching a SaaS product.
The agency model brought real benefits: customer relationships, revenue, actual , clearer , and a better sense of what companies need. It also created the usual problems: custom requests, manual work, calls, support, and the risk that the team gets pulled in too many directions.
The main question is whether to shut down the agency side, slowly phase it out, or keep a for a long time. Existing clients also expect more hands-on service, so moving them toward a product-led model is difficult.
Key points
- Snoika moved from an agency-like service into a SaaS product.
- The service phase created revenue, customer access, and useful knowledge.
- The same service work also created custom requests, manual work, calls, and support load.
- The open choice is whether to stop agency work, phase it out slowly, or keep a .
- A hard part is moving existing clients away from high-touch service expectations.