A solo founder is stuck improving the product instead of marketing it
The product is still being built and improved, but the move into advertising and has not happened. There is no revenue yet, so this pattern cannot continue for much longer. The main issue is not only product work.
The is stuck before the step where customers are reached and asked to pay. The next need is a concrete action that can create earnings, not another round of product polishing.
Key points
- The product keeps being improved, but advertising has not started.
- There is no revenue, so the current pattern is not sustainable.
- The blocker is moving from building to reaching possible customers.
- s need to treat selling as a separate job from product work.
- A small test in one channel is a more realistic next step than more vague planning.