The pricing page, not the product, blocked early SaaS sales
A scheduling tool for a small niche ed and got no paying users for two months. The product worked, and people signed up and tried it, but they left at the payment step. The al offer had one plan at $29 per month.
Conversations with people who left showed that the main issue was not the price itself. The problem was the commitment of entering a card and starting a monthly payment before they had used the tool enough in real work. The $29 plan was replaced with a $9.99 starter plan and a higher plan for heavier users.
The product, code, and stayed the same. Within days, $9.99 payments started, then some customers moved up to $19.99, and after three months the reached about $10,000 per month.
Key points
- The product had and trials but no paying users for two months.
- Users consistently dropped off at the payment step.
- The single $29 monthly plan felt like too much commitment too soon.
- A $9.99 starter plan produced payments within days without changing the product.
- A higher plan let heavier users pay more after they saw value.