A beta app reached 31 active users without ads

One week earlier, the product had 0 users and a pivot was under consideration. It now has 31 new in PostHog while still in beta. The product is not finished, onboarding feels too long, and the clearest moment when users understand its value still needs work.

Feature-heavy wording such as “,” “inbox automation,” “context-aware drafts,” and “ ” did not connect well. A clearer story about the problem, why the product was built, and how it first helped its maker converted better. LinkedIn DMs and honest sharing on Reddit helped bring people in.

No ads have been used yet; growth is being tested through , comment threads, and . The product is a that prioritizes from email, Slack, Telegram, and other apps, with the aim of helping people avoid missed follow-ups.

Key points

  • The beta product went from 0 users to 31 in about a week.
  • Growth came without ads, mainly through LinkedIn DMs, Reddit sharing, , and comment threads.
  • Plain storytelling worked better than feature-heavy technical wording.
  • Onboarding is still too long, and the first clear value moment needs more work.
  • The app is a for prioritizing and reducing missed follow-ups.
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