A new running app is stuck before its first paying customers
A run-planning software product has just had a soft launch. Its are advanced runners who manage their own and coaches who guide runners.
The main blocker is missing connections to key devices. The companies have been changing their API for months and are not accepting new API requests right now.
Without those connections, the product is harder to show clearly because users cannot easily see the full value. It is also harder to keep people engaged long enough to become .
Key points
- The product is run-planning software that has just soft-launched.
- The intended customers are advanced self-coached runners and running coaches.
- Important device connections are still missing.
- The companies are not accepting new API requests while they change their process.
- The missing connections make it harder to show value and turn users into .