Some tools feel costly because they are priced for someone else
Many tools are not simply overpriced. They are built and priced for a different kind of buyer. Email can include newsletter builders and customer that a small builder may never use.
The parts a may actually need, such as the API, can still be awkward or weak. This means a small may be paying for made for larger teams while only using the leftover parts that fit their own work.
Key points
- Many tools are priced around a target buyer that may not be a .
- Small builders may pay for newsletter and they do not use.
- The API, which may matter more for , can still be clunky.
- A product with many can be poor value if most of them do not match the work.
- Tool choice should start with who the product is really built for.