A small, focused audience can beat huge reach
An AI company had a post reach 225,000 , but it did not lead to any sales. The numbers looked strong, but the was wrong: , students, and people learning to code, not buyers with budget or the problem the company solved. A later post reached only 400 .
One CTO read it, sent it to two team members, and booked a call the next week. The company changed how it judged content after that. Broad reach and making one exact buyer feel understood are different goals.
The team stopped writing for the biggest possible and focused more on the real situations their customers face.
Key points
- A post with 225,000 produced no deal.
- The large did not match the company’s real buyers.
- A later post with 400 led one CTO to book a call.
- Content should be judged by buyer fit, not only by reach.
- Specific customer problems can be more useful than broad, catchy ideas.